Past Projects

2012 – 2019 VP of Ad Product & Ad Operations, RockYou (then later Wild Sky Media)

Projects at RockYou included the following roles:

  • 2017-2019 – Managed the design and completion of an open RTB and Header Bidding Ad Server for video and display ads with a team of 7 engineers and 2 QA leads.
  • 2017 – Designed and launched a new corporate website for RockYou.com, while managing day-to-day ad operations and production.
  • 2017 – Promoted to VP of Ad Product and shifted focus from day-to-day operations to product strategy.
  • 2014 – 2016 – Assumed the day-to-day lead of ads with 13 direct reports from multiple departments including engineering, publishing, QA and ad ops.
  • 2013 – Joined the ads team as the product lead.
  • 2013 – I was given one month to consult as creative director on a struggling Facebook game, KartWorld, to increase engagement and player retention. Both of these metrics improved by over 300% by the end of this period.
  • 2013 – Designed and launched MovieBlitz, a movie trailer trivia game for iOS, Android and Facebook. Directed a small team of local engineers, artists, and QA to complete the Facebook version, while remotely directing a team of developers to create the iOS and Android versions.
  • 2012 – Hired by RockYou as a producer to work directly with AMC (NYC) and Eyes Wide Games (Atlanta) to produce The Walking Dead Social Game for Facebook.
  • 1999 to 2011 – Worked for several video game startups including Zono, Asap Games, Angel City Games and Sunwheel Studio which launched a variety of games for PC, console, and social.
    • The Fast & The Furious (later Faction Racing) for Facebook (Asap Games & Sunwheel) – A racing RPG where players buy and customize cars to complete missions and compete against other players from around the world.
    • Pool Club for Facebook (Asap Games) – One of the very first social pool games for Facebook. It included standard multiplayer as well as custom powerups and minigames.
    • Gossip Town for Facebook (Angel City Games) – A social game where real-life gossip is used to compete against other players.
    • Tip Top for Facebook (Asap Games) – A casual “Match 3” type of game where players align objects and powerups to complete levels.
    • Alien vs. Predator: Extinction for Xbox and Playstation (Zono) – A licensed real-time squad-based strategy game.
    • Metal Fatigue for PC (Zono) – A real-time strategy game involving giant piloted robots on 3 different layers of combat. Recently re-released for PC on GoG.com and Steam.
    • Pearl Harbor: Zero Hour (Asap Games) – Top-down arcade shooter that includes a reenactment of the attack on Pearl Harbor. Maintained its top ten spot of pc game sales for three months when it debuted in 2001.
  • While working as a Quality Assurance Supervisor for Virgin Interactive Entertainment during the late 90s I contributed to a large number of titles that cycled through our department. Below are some of the more notable ones.
    • Resident Evil (PC)
    • Command & Conquer: Red Alert (PC)
    • Toonstruck (PC)
    • GrandSlam Baseball (PC, consoles)
    • NHL Powerplay (PC, consoles)
    • Subspace (PC) – rereleased as Continuum by Sony
    • Golden Nugget (PC, consoles)
    • Disney’s Hercules (consoles)
    • Broken Sword I & II